For Wedding Dress Retailers


Attract More Customers

Increase Sales and Improve Profit


WE’RE HERE TO SERVE YOU

We love bridal boutiques and the way so many owners and staff are motivated by, and delight in, helping brides find the dress which is perfect for them.
We also understand the stresses and strains of running a bridal boutique and the need to attract customers, sell dresses, be profitable and have a reasonable income.
Just as you serve and support your brides, we’re here to serve and provide practical support to you. So to help you create awareness of your store and attract more customers, we’ve given each bridal boutique, including your boutique, a free directory entry in our Retailer Directory so more brides can find you.

When brides search our Retailer Directory for retailers locally in their area or for retailers nationally which stock a designer they like, the directory entries are displayed in a list.

YOUR FREE STANDARD DIRECTORY ENTRY

When local brides search for retailers in their area, your free Standard directory entry will be displayed in the list. Your free Standard directory entry includes the name, postal address and phone number of your bridal boutique. To claim or make amendments to your free Standard directory entry, please see the section below on claiming your directory entry.

PREMIUM DIRECTORY ENTRY

If you would like to attract more customers, increase sales and improve profit, you can upgrade your directory entry by including your website, email, map and directions, brief profile, the designer collections you stock as an authorised retailer, industry awards & associations and customer testimonials.

When local brides search for retailers in their area, your upgraded Premium directory entry will be listed and displayed to brides above all the free Standard entries. In addition, by specifying the designers you stock, when brides search nationally for authorised retailers of a designer they like, your Premium directory entry will be displayed.

If you are a dressmaker or designer retailing bespoke wedding dresses directly to brides, you can highlight your bespoke service in place of the designer collections stocked.

EXPERT DIRECTORY ENTRY

If you or your business has over 10 years bridal wear fashion experience, you qualify for the highest level directory category – Wedding Dress Expert. With over a decade of industry experience, your expertise positions you as a trusted advisor for brides, so we’ve made sure that brides searching the Retailer Directory will clearly see your status as a Wedding Dress Expert.

When local brides search for retailers in their area, your upgraded Expert directory entry will be listed and displayed to brides above all Premium and Standard entries. In addition, by specifying the designers you stock, when brides search nationally for authorised retailers of a designer they like, your Expert directory entry will be displayed above all Premium entries.

If you are a dressmaker or designer retailing bespoke wedding dresses directly to brides, you can highlight your bespoke service in place of the designer collections stocked.

ATTRACT MORE CUSTOMERS & INCREASE SALES FOR A FEW PENCE PER DAY

Just as you enjoy helping brides find their perfect dress and also as a business have to generate an income, so we enjoy helping bridal boutiques attract customers and also as a business we have to generate an income. Like most bridal boutiques, we also love what we do and want to make a reasonable profit from doing it, rather than trying to maximise profit at all costs. Our income comes from providing bridal boutiques with the opportunity to upgrade their free Standard directory entry at the cost of a few pence per day. So for 13p per day, you can upgrade to a Premium directory entry and for 27p per day you can upgrade to an Expert directory entry.

FIRST SECURED, FIRST DISPLAYED

Where the list of directory entries displayed to brides includes more than one Premium directory entry, the Premium directory entries are displayed in order of purchase, with the first purchased displayed first. The same applies when there is more than one Expert directory entry. So the sooner you secure your Premium or Expert directory entry, the higher in the list it will be displayed to brides.

CLAIM OR UPGRADE YOUR DIRECTORY ENTRY NOW

To claim or upgrade your directory entry, please select which of the directory entry options below best meets your needs and click the CLAIM MY LISTING button.

For free Standard directory entries, this will take you to the Contact Us page where you can claim or make amendments to your free Standard directory entry by completing the form.

For Premium & Expert directory entries, this will take you to the Registration page (so you can have your own username and password). Once you have registered, you can choose either to set up your upgraded directory entry yourself, or you can call us and we will set everything up for you.

You can then come back and update your Premium or Expert directory entry as often as you like, including adding more information, special offers etc.

It’s so easy to upgrade – just click the CLAIM MY LISTING button below, register and then call us and we will set everything up for you!

  • FREE / For 1st Year
  • FEATURES:
  • Name of Shop
  • Postal Address
  • Phone Number
  • £50 / Per Year
  • FEATURES:
  • Name of Shop
  • Postal Address
  • Phone Number
  • Link to Shop Website
  • Contact Email Address
  • Map of Shop Location
  • List of Designer Collections
  • Special Offers
  • Testimonials
  • List of Awards & Professional Associations
  • Listed above all Standard entries
  • £100 / Per Year
  • FEATURES:
  • Name of Shop
  • Postal Address
  • Phone Number
  • Link to Shop Website
  • Contact Email Address
  • Map of Shop Location
  • List of Designer Collections
  • Special Offers
  • Testimonials
  • List of Awards & Professional Associations
  • Photo Gallery
  • Listed above all Standard & Premium entries
  • Directory entry displayed to brides showing your status as Wedding Dress Expert*
  • *By clicking here, you confirm that you or your business has over 10 years bridal wear fashion experience. Wedding Dress Expert may, in certain circumstances, ask for additional information / confirmation.

  • HELP PAGE FOR RETAILERS CLAIMING THEIR LISTING



    Claim your Listing
    Edit your Listing and add information


    Claim your Listing
    STEP 1

    • • Find your store in the Retailer Directory by typing in the name of your store in the box marked “Search by Shop Name” and clicking the search / magnifying glass icon.
    • Go down the list until you find your store.
    • Click on the name of your store and you will go to your directory entry.

    STEP 2

    • Once you are in your directory entry, move your mouse over the right hand side of the page and a button will appear that says “Claim this Listing”.
    • Click on this button and you will go to the Claim Listing page.

    STEP 3

    • Once you are in the Claim Listing page, type in your name and email in the boxes.
    • In the Comments box, type in your position within the store eg Owner or Manager or Sales Assistant etc. This additional information will help verify your claim.
    • Select the listing type you require by clicking on the circle next to Premium or Expert.
    • Accept the Terms and Conditions by clicking on the square.
    • Clicking the big “Claim Listing” button at the end of the page will take you to PayPal’s own pages. This Help Guide will not be visible on PayPal’s pages. So before you click on the “Claim Listing” button please note that on PayPal’s pages:
    • Important: If you do not already have an account with Paypal, click the button to use Paypal as a Guest and also click the “Do not have a PayPal account” button. If you already have an account with Paypal, log in to Paypal and complete your purchase as usual.
    • Important: You may need to change the Country to the UK by clicking on the drop down menu and selecting the United Kingdom.
    • Once you have made the payment via PayPal, you will see a message from us which includes the next steps.
    • Now click the big “Claim Listing” button at the end of the Claim Listing page to go to PayPal.
    • You will then go to the PayPal page where you will be able to complete the transaction.
    Edit your Listing & Add Info
    STEP 1

    • At the end of the page, click the “Edit My Listing” button and you will be taken to your Retailer Dashboard.
      Click on the name of your store and you will be taken to your Listing on the website.
    • Move your mouse to the right hand side of your listing and the “Edit this Listing” button will appear.
    • Click the “Edit this Listing” button.
    • A form will appear with the name, postal address and phone number of the store already filled in. Check these details are correct and amend them if necessary.
    • The form has other boxes in which you can add in other information. It is up to you what other information you wish to add.

    STEP 2

    • Type in your mobile, email and website address in the boxes.
    • If you have Twitter, Facebook or Google+ accounts you can add them in the boxes.

    STEP 3

    • Add the designers whose dresses you stock.
    • Firstly, click on the drop down menu list to add a Wedding Dress Expert Featured Designer whose dresses you stock. Click the Add More button to add additional Wedding Dress Expert Featured Designers whose dresses you stock.
    • Secondly, go to the Other Designers box and type in the names of any other designers (ie in addition to the Wedding Dress Expert Featured Designers listed above) whose dresses you stock. Please type in the names of the other designers you stock and put a comma after each of the designers’ names.

    STEP 4
    Type in any additional information you would like to add in the boxes provided. There are separate boxes where you can add:

    • a brief summary or introduction to your store.
    • your trading hours.
    • any industry awards you have won and any industry associations where you are a member.
    • a customer testimonial.
    • a second customer testimonial.
    • a third customer testimonial.
    • any Special Offers including Sale announcements.

    STEP 5

    • Click the Save Changes button at the end of the page to save the additional information you have just added.
    • You can edit and add further information whenever you like by amending the information in the boxes on this page

    STEP 6
    FOR EXPERT LISTINGS ONLY

    • Underneath the heading “Directory Dashboard” at the top of the page there are a row of sub-headings.
    • Click on the word “Listings” and you will go to the next page.
    • Click on the name of your store and your listing will appear.
    • Move your mouse across to the right side of the listing and a small picture of a camera will appear. When you put your mouse on the camera it says “Add frontpage photos”.
    • Click on the camera and you will go to the photo upload page.
    • Click on the button which says Choose Files.
    • Find the photo on your computer that you want to display on your listing. Click on the photo and then click on the Open button. The photo will then appear on the page. Repeat this process to add further photos, up to a maximum of 5 photos.
    • Click on the Submit button.

    STEP 7

    • Click on the Retailer Directory main menu at the top of the page.
    • Type the name of your store into the box marked Search by Shop name.
    • Click on the name of your store and you will see your directory entry.
    • Check your directory entry.
    • To make any amendments (or for Expert Directory entries to add more photos) click on the Edit Listing or camera buttons and follow the appropriate steps listed above.