Style Decision – Neckline

Being aware of the names and types of necklines that are available on a wedding dress will be a massive help to you when it comes to searching for that perfect dress. Working out the necklines you like and don’t like will enable you to quickly home in on the types of dress you are really interested in and will also be a great help to the shop assistant if they are finding dresses for you to try on.


One of the most popular types of neckline on wedding dresses is called the Sweetheart neckline. This refers to when the neckline is just above the bust and follows the shape of the top of a love heart. The dip in the middle of the neckline can be of varying depths, from a very soft dip (simply known as ‘Dipped’) to a much stronger cut, and this will flatter different bust sizes. This neckline is most frequently found on strapless gowns.


A Straight Strapless neckline is a neckline that follows along the top of the bust, just as the Sweetheart neckline does, but in a simple horizontal line with no curve or dip.


A Scalloped neckline is often similar to the Straight Strapless, in that the main dress will usually follow horizontally above the bust. The main difference with the Scalloped neckline is that there will be some detailing over the top of the main neckline, such as pleats, shell shapes or fan detailing.


The neckline of a one shouldered dress follows the angle of the opposite collar bone, from the bust line to the opposing shoulder. Curving gently around the neck, this design is often found on ‘Grecian’ style dresses with gathered chiffon as the strap.


A Halter Neck neckline is when the straps of a dress join up behind the neck, rather than at the back of the dress. The front neckline becomes a triangle shape as the two straps make up the two diagonal sides and the top of the dress becomes the bottom line of the triangle.


A Square neckline lies horizontally just above the bust, where it joins the straps or sleeves at a 90 degree angle, creating 3 sides of a square.


A V Neck neckline follows from round the back of the neck, in a diagonally straight line to meet in the middle of the bust, creating a ‘V’ shape. The depth of the ‘V’ shape is variable, and can end above or below the bust.


A Scooped neckline is the same as V Neck, except that the shape created is a ‘U’. This is made by curving the neckline as it comes down either side of the neck.


The Cowl neckline is a similar shape to the V Neck or the Scoop neck, with one major difference – there is excess fabric draping loosely around the neckline. It falls just below the collar bone and is often made out of a light satin or silk.


A High neckline simply means that the fabric goes higher up the neck. It may follow a similar shape to a t-shirt neckline (often known as a ‘Jewel’ neckline) or even have some sort of collar, such as a Swan-neck or Mandarin collar.


An Illusion neckline has a straight across or sweetheart neckline above the bust with a sheer fabric or a light lace fabric continuing up to the neck following a high (often ‘Jewel’) neckline.


A Queen Anne neckline has a Scoop, Sweetheart or V Neck line above the centre of the bust, but just before it reaches the shoulders, thick sleeves (almost cap sleeves) come up diagonally towards the back of the neck, forming into a small collar.


A Bateau or Boat neckline starts from the point where the collarbone meets the shoulder, following the collar bone around the neck and meeting at the same point on the other shoulder.


Portrait necklines involve the sleeves lying at the very tip of shoulders. It follows from shoulder point to shoulder point creating a high but wide neckline.


The Off the Shoulder neckline is similar to the Portrait neckline in that a wide neckline is created through the position of the sleeves on the shoulder. However, the difference between the two necklines is the exact point at which the sleeves start. The sleeves on the Off the Shoulder neckline start below the shoulder point, while the sleeves on the Portrait neckline are higher up on the shoulder point. The Off the Shoulder neckline also follows down to the bust line, exposing the collar bone and the shoulders.

To see more dresses with a variety of necklines from a range of designers, click here.


    Claim your Listing
    Edit your Listing and add information

    Claim your Listing
    STEP 1

    • • Find your store in the Retailer Directory by typing in the name of your store in the box marked “Search by Shop Name” and clicking the search / magnifying glass icon.
    • Go down the list until you find your store.
    • Click on the name of your store and you will go to your directory entry.

    STEP 2

    • Once you are in your directory entry, move your mouse over the right hand side of the page and a button will appear that says “Claim this Listing”.
    • Click on this button and you will go to the Claim Listing page.

    STEP 3

    • Once you are in the Claim Listing page, type in your name and email in the boxes.
    • In the Comments box, type in your position within the store eg Owner or Manager or Sales Assistant etc. This additional information will help verify your claim.
    • Select the listing type you require by clicking on the circle next to Premium or Expert.
    • Accept the Terms and Conditions by clicking on the square.
    • Clicking the big “Claim Listing” button at the end of the page will take you to PayPal’s own pages. This Help Guide will not be visible on PayPal’s pages. So before you click on the “Claim Listing” button please note that on PayPal’s pages:
    • Important: If you do not already have an account with Paypal, click the button to use Paypal as a Guest and also click the “Do not have a PayPal account” button. If you already have an account with Paypal, log in to Paypal and complete your purchase as usual.
    • Important: You may need to change the Country to the UK by clicking on the drop down menu and selecting the United Kingdom.
    • Once you have made the payment via PayPal, you will see a message from us which includes the next steps.
    • Now click the big “Claim Listing” button at the end of the Claim Listing page to go to PayPal.
    • You will then go to the PayPal page where you will be able to complete the transaction.
    Edit your Listing & Add Info
    STEP 1

    • At the end of the page, click the “Edit My Listing” button and you will be taken to your Retailer Dashboard.
      Click on the name of your store and you will be taken to your Listing on the website.
    • Move your mouse to the right hand side of your listing and the “Edit this Listing” button will appear.
    • Click the “Edit this Listing” button.
    • A form will appear with the name, postal address and phone number of the store already filled in. Check these details are correct and amend them if necessary.
    • The form has other boxes in which you can add in other information. It is up to you what other information you wish to add.

    STEP 2

    • Type in your mobile, email and website address in the boxes.
    • If you have Twitter, Facebook or Google+ accounts you can add them in the boxes.

    STEP 3

    • Add the designers whose dresses you stock.
    • Firstly, click on the drop down menu list to add a Wedding Dress Expert Featured Designer whose dresses you stock. Click the Add More button to add additional Wedding Dress Expert Featured Designers whose dresses you stock.
    • Secondly, go to the Other Designers box and type in the names of any other designers (ie in addition to the Wedding Dress Expert Featured Designers listed above) whose dresses you stock. Please type in the names of the other designers you stock and put a comma after each of the designers’ names.

    STEP 4
    Type in any additional information you would like to add in the boxes provided. There are separate boxes where you can add:

    • a brief summary or introduction to your store.
    • your trading hours.
    • any industry awards you have won and any industry associations where you are a member.
    • a customer testimonial.
    • a second customer testimonial.
    • a third customer testimonial.
    • any Special Offers including Sale announcements.

    STEP 5

    • Click the Save Changes button at the end of the page to save the additional information you have just added.
    • You can edit and add further information whenever you like by amending the information in the boxes on this page

    STEP 6

    • Underneath the heading “Directory Dashboard” at the top of the page there are a row of sub-headings.
    • Click on the word “Listings” and you will go to the next page.
    • Click on the name of your store and your listing will appear.
    • Move your mouse across to the right side of the listing and a small picture of a camera will appear. When you put your mouse on the camera it says “Add frontpage photos”.
    • Click on the camera and you will go to the photo upload page.
    • Click on the button which says Choose Files.
    • Find the photo on your computer that you want to display on your listing. Click on the photo and then click on the Open button. The photo will then appear on the page. Repeat this process to add further photos, up to a maximum of 5 photos.
    • Click on the Submit button.

    STEP 7

    • Click on the Retailer Directory main menu at the top of the page.
    • Type the name of your store into the box marked Search by Shop name.
    • Click on the name of your store and you will see your directory entry.
    • Check your directory entry.
    • To make any amendments (or for Expert Directory entries to add more photos) click on the Edit Listing or camera buttons and follow the appropriate steps listed above.