Steps in buying a wedding dress

Measuring


Once you have chosen your dress, the sales assistant will need to take your measurements so that she can then order the dress in the correct size.


This can often be another potential pitfall and emotional problem for brides! However, any problems can be avoided if brides understand the process.

There is a potential conflict between the bride and sales assistant when it comes to measuring for the wedding dress.

For many brides, their dress size and weight can be an emotional topic. It really matters to them what dress size they are and just about every bride tells the sales assistant that she will lose weight before the wedding. Most brides therefore want the dress to be ordered in a smaller size.

However, the sales assistant is not emotionally involved in the bride’s dress size or weight! She does not mind what the bride’s dress size or weight is – she simply wants to order the dress in a size which can be altered to perfectly fit the bride before the wedding. The sales assistant knows that bridal gowns always come up at least one size larger than high street sizes. The sales assistant also knows that while it is always possible to take in a dress which has been ordered in a larger size, it is sometimes impossible to let out a dress which has been ordered in too small a size. An experienced and responsible sales assistant will therefore measure the bride and order the dress as the bride is today, rather than what size the bride may hope to be just before the wedding.

The sales assistant will usually take the bust, waist and hip or bottom measurement. She will then compare it to the size chart given to them by the designer, which will differ from designer to designer, and work out the dress size based on your largest measurement.

Brides can therefore avoid most or all of the emotional problems and pitfalls around measurements and wedding dress size by understanding and mentally preparing themselves before they are measured that the size of wedding dress will be at least one size above their usual high street dress size. The reason why designers and retailers do this is so that the dress can be taken in so that it fits perfectly on the wedding day.

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  • HELP PAGE FOR RETAILERS CLAIMING THEIR LISTING



    Claim your Listing
    Edit your Listing and add information


    Claim your Listing
    STEP 1

    • • Find your store in the Retailer Directory by typing in the name of your store in the box marked “Search by Shop Name” and clicking the search / magnifying glass icon.
    • Go down the list until you find your store.
    • Click on the name of your store and you will go to your directory entry.

    STEP 2

    • Once you are in your directory entry, move your mouse over the right hand side of the page and a button will appear that says “Claim this Listing”.
    • Click on this button and you will go to the Claim Listing page.

    STEP 3

    • Once you are in the Claim Listing page, type in your name and email in the boxes.
    • In the Comments box, type in your position within the store eg Owner or Manager or Sales Assistant etc. This additional information will help verify your claim.
    • Select the listing type you require by clicking on the circle next to Premium or Expert.
    • Accept the Terms and Conditions by clicking on the square.
    • Clicking the big “Claim Listing” button at the end of the page will take you to PayPal’s own pages. This Help Guide will not be visible on PayPal’s pages. So before you click on the “Claim Listing” button please note that on PayPal’s pages:
    • Important: If you do not already have an account with Paypal, click the button to use Paypal as a Guest and also click the “Do not have a PayPal account” button. If you already have an account with Paypal, log in to Paypal and complete your purchase as usual.
    • Important: You may need to change the Country to the UK by clicking on the drop down menu and selecting the United Kingdom.
    • Once you have made the payment via PayPal, you will see a message from us which includes the next steps.
    • Now click the big “Claim Listing” button at the end of the Claim Listing page to go to PayPal.
    • You will then go to the PayPal page where you will be able to complete the transaction.
    Edit your Listing & Add Info
    STEP 1

    • At the end of the page, click the “Edit My Listing” button and you will be taken to your Retailer Dashboard.
      Click on the name of your store and you will be taken to your Listing on the website.
    • Move your mouse to the right hand side of your listing and the “Edit this Listing” button will appear.
    • Click the “Edit this Listing” button.
    • A form will appear with the name, postal address and phone number of the store already filled in. Check these details are correct and amend them if necessary.
    • The form has other boxes in which you can add in other information. It is up to you what other information you wish to add.

    STEP 2

    • Type in your mobile, email and website address in the boxes.
    • If you have Twitter, Facebook or Google+ accounts you can add them in the boxes.

    STEP 3

    • Add the designers whose dresses you stock.
    • Firstly, click on the drop down menu list to add a Wedding Dress Expert Featured Designer whose dresses you stock. Click the Add More button to add additional Wedding Dress Expert Featured Designers whose dresses you stock.
    • Secondly, go to the Other Designers box and type in the names of any other designers (ie in addition to the Wedding Dress Expert Featured Designers listed above) whose dresses you stock. Please type in the names of the other designers you stock and put a comma after each of the designers’ names.

    STEP 4
    Type in any additional information you would like to add in the boxes provided. There are separate boxes where you can add:

    • a brief summary or introduction to your store.
    • your trading hours.
    • any industry awards you have won and any industry associations where you are a member.
    • a customer testimonial.
    • a second customer testimonial.
    • a third customer testimonial.
    • any Special Offers including Sale announcements.

    STEP 5

    • Click the Save Changes button at the end of the page to save the additional information you have just added.
    • You can edit and add further information whenever you like by amending the information in the boxes on this page

    STEP 6
    FOR EXPERT LISTINGS ONLY

    • Underneath the heading “Directory Dashboard” at the top of the page there are a row of sub-headings.
    • Click on the word “Listings” and you will go to the next page.
    • Click on the name of your store and your listing will appear.
    • Move your mouse across to the right side of the listing and a small picture of a camera will appear. When you put your mouse on the camera it says “Add frontpage photos”.
    • Click on the camera and you will go to the photo upload page.
    • Click on the button which says Choose Files.
    • Find the photo on your computer that you want to display on your listing. Click on the photo and then click on the Open button. The photo will then appear on the page. Repeat this process to add further photos, up to a maximum of 5 photos.
    • Click on the Submit button.

    STEP 7

    • Click on the Retailer Directory main menu at the top of the page.
    • Type the name of your store into the box marked Search by Shop name.
    • Click on the name of your store and you will see your directory entry.
    • Check your directory entry.
    • To make any amendments (or for Expert Directory entries to add more photos) click on the Edit Listing or camera buttons and follow the appropriate steps listed above.